Le modèle de certitude de la marque

Notre modèle de certitude de marque vous permet de regarder au-delà de la surface du problème afin de creuser plus profondément dans les questions fondamentales et de prendre des décisions plus stratégiques pour votre marque. Cela se fait par le biais d’un processus que nous avons développé en fonction de nos années d’expérience, de processus solides et de l’approche consultative unique de notre équipe.

Examiner

Le processus commence par examiner d’abord tous les aspects potentiels du problème afin de créer et de cibler les bonnes solutions. Cette première étape du processus est cruciale parce que c’est là que notre équipe s’aligne avec vous pour bien comprendre vos buts et objectifs afin de nous assurer que nous allons dans la même direction.

Créer, compiler et établir un rapport

De là, notre équipe construit les bonnes mesures qui sont essentielles pour obtenir l’intelligence nécessaire à la découverte qui est ensuite suivie par la mise en place de ressources sur le terrain pour effectuer une évaluation objective pour l’analyse. Nous compilons et rapportons ensuite les renseignements recueillis par le biais d’un logiciel qui est ensuite utilisé par nos clients pour prendre des décisions éclairées qui mènent à des actions axées sur les résultats.

Largeur des services

L’étendue des services que nous offrons, y compris Mystery Shopping, Loss Prevention, Process Certainty, Brand Standard Constancency et Customer Experience Management, nous permet de répondre à de nombreux clients de différents secteurs pour les aider à atteindre leurs objectifs spécifiques.

Rencontrez notre équipe mondiale

Avec plusieurs bureaux à travers le monde, couvrant 140 pays, HS Brands bénéficie d’une forte présence internationale en offrant des ressources humaines qui sont formés avec les normes les plus élevées et aussi comprendre les opérations uniques et la culture de régions spécifiques partout dans le monde. Notre équipe et notre couverture mondiale sont construites sur une base de données solide de plus de 750 000 acheteurs, un nombre que nous nous engageons à développer alors que nous continuons à servir plus de partenaires partout dans le monde.

Leadership mondial

Tommy Mills
Founder & CEO
Tom Mills has been a leader in the Mystery Shop and Customer Experience Industry for over twenty-five years. In 2005, he formed what is now HS Brands Global, taking a national services company to operations in twelve countries. As the founding member of the Mystery Shopping Providers Association, Mr. Mills was inducted into the MSPA Hall of Fame in 2005. He created the mystery shopping industries’ first web-based software platform, SASSIE. In 2004 he acquired a Private Investigators License in Nevada and became the first mystery shopping company in the US that could legally mystery shop in all 50 States.
About Tommy…
Sheila Rivera
Financial Controller
Sheila Rivera brings over twenty-three years of financial management and accounting experience to HS Brands. With a diverse industry background in senior executive positions, Sheila has a proven track-record of optimizing financial controls, building streamlined accounting systems, driving strategic revenue growth, scaling businesses, and integrations. Sheila has worked on mergers and acquisitions, managing investor relations, strategic business planning, internal auditing, and building standard operating procedures.
About Sheila...
Michael Mills
Vice President, Sales
Michael is the global vice president of sales for HS Brands International. He oversees all North American sales while coordinating the global sales efforts between HS Brands 13 global offices. Michael currently resides in Las Vegas as he is the worlds foremost expert in Casino Hospitality Mystery Shopping and innovative data collection solutions. He spent 4 years in the UK while building HS Brands London office which has subsequently become the HS Brands International hub for global projects. In this role he designed complex programs that involved mystery shopping restaurants, retailers, and casino hospitality companies in over 100 countries.
About Michael...
Tanya Petronelli
Director, Business Administration
Tanya Petronelli has over 10 years of experience in the entertainment and hospitality industry. Specializing in the development of training, policies, and customer experience improvement, her expertise developed working for MGM Resorts International as Manager of Guest Experience for Mirage, Las Vegas. Ms. Petronelli also develops employee engagement and retention programs for our team members.
About Tanya…
Damian Ferrari
Director, International Operations
Damian Ferrari has twenty years’ experience working in various positions of international operations in the service sector. His experiences include global operations, merchandise planning, and purchasing for major brands and retailers including Yves St Laurent, Guess, Marks & Spencer, Groupon and TM Lewin. Mr. Ferrari specializes in the development of disciplines, structures and processes for effective business operations across different countries, continents, and business cultures. Today, he uses his experience and skill sets in the oversight of worldwide operations for HS Brands Global.
About Damian…
Miguel Nodarse
Director, North American Operations
Miguel brings over twenty-five years of hospitality experience to HS Brands. With a diverse hospitality background working in some of Las Vegas’ most recognized resorts, Miguel has a proven track-record of operational growth, cultural development, enforcing standards and maximizing profits. Miguel has led teams of over 100 members with some of the highest team member satisfaction scores in guest service, all while managing and building great client relationships.
About Miguel…
Greg Keeley
Director, Loss Prevention
Greg Keeley has over twenty-seven years’ experience in loss prevention and compliance. Mr. Keeley holds a degree in sociology and criminal justice and brings a background of diverse retail experience. Greg’s long career includes progressive roles of management, and he is a seasoned practitioner in investigations, auditing, program development, and organized retail crime investigations.
About Greg...
Carlo van den Berg
Managing Director, HS Brands Europe
Carlo has been in the experience business for over 25 years. With a broad knowledge of marketing, sales and operations and experience in leisure parks, catering, theatre and casino business, he is your business partner in Europe to set up your customer journey, service blue print and the best result driven research for your company. With a bachelor degree in Hotel Administration at the renowned Hotelschool The Hague, he is your hospitality guy to go to.
About Carlo…
Chommanee Suthinak
Managing Director, HS Brands Thailand
Claudia Brea
Managing Director, LatAm & Caribbean
Claudia comes from the hospitality industry where she worked in Human Resources for many years specializing in training, recruiting and quality procedures. She has designed, managed, and executed different customer experience and loyalty programs for hotels, restaurants, and entertainment companies. In 2011, she joined the HS Brands team as Vice President of Operations Latin America & Caribbean, and since then, she has overseen many multinational projects in Retail, Hospitality, Oil & Gas/C-Stores, Automotive, among others. In her role she is responsible for all operations, sales, and strategic direction for all HS Brands business in the region.
About Claudia…
Khalil Abou Ghazaleh
Managing Director, Middle East & Africa
Khalil acquired a solid experience in hospitality, food & beverage, and retail Industries with well reputable brands. He was exposed to extensive start-up experience that developed his business understanding in defining business leads. In 2013, Khalil joined HS Brands to establish local presence in the Middle East. Since then, he has overseen many multinational projects in Retail, Food and Beverage, and Automotive sectors.
About Khalil…
Sanjeev Shenoy
Managing Director, HS Brands Asia
Sanjeev Shenoy has 15+ years’ experience in mystery shopping and customer experience and has helped several global brands design and manage programs across Asia. As a post-graduate in Management, he has worked in Marketing & Operations across retail and food and beverage. As a believer in the beginners’ mindset, Sanjeev seeks to bring in innovation in the mystery shopping industry through technology and best practices from other industries.
About Sanjeev...
Steven DiPietro
Managing Director, HS Brands Australasia
Steven Di Pietro has been a founder and owner in the Mystery Shopping industry for 20 years. Steven came from the Banking industry having worked in retail banking and merchant banking at Macquarie Bank in Australia. In the Mystery Shopping industry, he is actively involved in the Mystery Shopping Professionals Association where he served as a Director and President of the Asia Pacific chapter of the Association. Steven continues to educate other Mystery Shopping companies around the world on Best Practices. He remains as enthusiastic as ever to help companies be sure they are executing their strategy. Steven focuses his attention on the difference between strategy and execution, that is, why organisations don’t do what they intended to do.
About Steven...

États-Unis

Australie & Pacifique Asie

L'Europe

Inde & Asie

Amérique latine et Caraïbes

Moyen-Orient

Thaïlande

L’expérience de la marque


Le décryptage de l’expérience globale d’une entreprise en matière de marque commence par la mesure de mesures de performance basées sur le comportement, telles que l’expérience client, le service à la clientèle et la conformité. Toutefois, la collecte de données et leur mise en place dans une feuille de calcul ne suffisent pas à avoir un impact positif sur l’expérience de la marque. Les données ne deviennent importantes que si elles sont analysées et contextualisées de façon à ce qu’elles puissent servir de base pour poser les bonnes questions qui mènent à des décisions stratégiques.

Contexte de vos données

Depuis plus de 20 ans, HS Brands a l’expérience de mettre en contexte vos données pour vous aider à prendre des décisions meilleures et plus éclairées pour votre marque. Couvrant plus de 140 pays avec 12 bureaux à travers le monde et équipés de plus d’un million d’agents de renseignement, nous pouvons déployer rapidement des bottes sur le terrain pour offrir des tests réels de votre expérience de marque.

SASSIE

Notre invention de SASSIE il y a plus de 20 ans est maintenant la norme de l’industrie pour la collecte et la production de rapports dans l’industrie du magasinage mystère. Cette expérience a permis à notre équipe d’être témoin de première main de l’impact des données contextualisées sur les décisions stratégiques. Avec cette connaissance à l’esprit, nous avons créé HS Brands afin de fournir à nos clients la vue la plus complète de leurs données de marque qui conduit à des solutions complètes.

Cela se fait par le biais de notre modèle de certitude de marque.