品牌確定性模型。

我們的品牌確定性模型允許您超越問題的表面,以便更深入地挖掘核心問題,並讓您的品牌做出更具戰略性的決策。 這是通過我們基於多年的經驗、紮實的流程和團隊獨特的諮詢方法開發的流程完成的。

檢查。

該過程首先檢查問題的所有潛在方面,以便創建和定位正確的解決方案。 流程的第一步至關重要,因為我們的團隊將與您的保持一致,以徹底瞭解您的目標和目的,以確保我們朝著同一個方向前進。

生成、編譯和報告。

從那裡,我們的團隊建立了正確的測量,這對於獲得發現所需的情報至關重要,然後將資源放在現場進行客觀評估以進行分析。 然後,我們編譯並報告通過軟體收集的情報,然後由我們的客戶使用該軟體做出明智的決策,導致結果驅動操作。

服務範圍。

我們提供的神秘購物、防損、流程確定性、品牌標準一致性和客戶體驗管理等服務廣度使我們能夠滿足不同行業的眾多客戶的需求,幫助他們實現其特定目標。

認識我們的全球團隊

HS Brands 在全球設有多個辦事處,覆蓋 140 個國家/地區,通過提供受過最高標準培訓的人力資源,並瞭解世界各地特定地區的獨特運營和文化,擁有強大的國際影響力。 我們的團隊和全球覆蓋範圍建立在一個擁有超過750,000名購物者的強大資料庫之上,隨著我們繼續為世界各地的更多合作夥伴提供服務,我們致力於增長這個數位。

全球領導力

Tommy Mills
Founder & CEO
Tom Mills has been a leader in the Mystery Shop and Customer Experience Industry for over twenty-five years. In 2005, he formed what is now HS Brands Global, taking a national services company to operations in twelve countries. As the founding member of the Mystery Shopping Providers Association, Mr. Mills was inducted into the MSPA Hall of Fame in 2005. He created the mystery shopping industries’ first web-based software platform, SASSIE. In 2004 he acquired a Private Investigators License in Nevada and became the first mystery shopping company in the US that could legally mystery shop in all 50 States.
About Tommy…
Sheila Rivera
Financial Controller
Sheila Rivera brings over twenty-three years of financial management and accounting experience to HS Brands. With a diverse industry background in senior executive positions, Sheila has a proven track-record of optimizing financial controls, building streamlined accounting systems, driving strategic revenue growth, scaling businesses, and integrations. Sheila has worked on mergers and acquisitions, managing investor relations, strategic business planning, internal auditing, and building standard operating procedures.
About Sheila...
Raymond Esposito
President, LP & Compliance
Raymond Esposito has over 30 years of loss prevention experience and has spent the past two decades building premier LP outsource programs for some of the world’s most well-known brands. He has worked with over 130 retailers within the department store, specialty, restaurant, grocery, and pharmacy industries in the US, Canada, and the United Kingdom. In addition to his work as a practitioner and consultant, Mr. Esposito has served as an expert witness on loss prevention practices for the US Department of Justice and various law firms protecting the interests of their retail clients. His articles and interviews have appeared in a variety of magazines and on radio, including Security Source Magazine, LP Magazine, Family Circle, and Small Business Radio. Mr. Esposito is a graduate of the University of Connecticut with a focus in criminal psychology, is a New England Scholar Award recipient, and a best-selling author.
About Ray…
Michael Mills
Vice President, Sales
Michael is the global vice president of sales for HS Brands International. He oversees all North American sales while coordinating the global sales efforts between HS Brands 13 global offices. Michael currently resides in Las Vegas as he is the worlds foremost expert in Casino Hospitality Mystery Shopping and innovative data collection solutions. He spent 4 years in the UK while building HS Brands London office which has subsequently become the HS Brands International hub for global projects. In this role he designed complex programs that involved mystery shopping restaurants, retailers, and casino hospitality companies in over 100 countries.
About Michael...
Tanya Petronelli
Director, Business Administration
Tanya Petronelli has over 10 years of experience in the entertainment and hospitality industry. Specializing in the development of training, policies, and customer experience improvement, her expertise developed working for MGM Resorts International as Manager of Guest Experience for Mirage, Las Vegas. Ms. Petronelli also develops employee engagement and retention programs for our team members.
About Tanya…
Damian Ferrari
Director, International Operations
Damian Ferrari has twenty years’ experience working in various positions of international operations in the service sector. His experiences include global operations, merchandise planning, and purchasing for major brands and retailers including Yves St Laurent, Guess, Marks & Spencer, Groupon and TM Lewin. Mr. Ferrari specializes in the development of disciplines, structures and processes for effective business operations across different countries, continents, and business cultures. Today, he uses his experience and skill sets in the oversight of worldwide operations for HS Brands Global.
About Damian…
Miguel Nodarse
Director, North American Operations
Miguel brings over twenty-five years of hospitality experience to HS Brands. With a diverse hospitality background working in some of Las Vegas’ most recognized resorts, Miguel has a proven track-record of operational growth, cultural development, enforcing standards and maximizing profits. Miguel has led teams of over 100 members with some of the highest team member satisfaction scores in guest service, all while managing and building great client relationships.
About Miguel…
Greg Keeley
Director, Loss Prevention
Greg Keeley has over twenty-seven years’ experience in loss prevention and compliance. Mr. Keeley holds a degree in sociology and criminal justice and brings a background of diverse retail experience. Greg’s long career includes progressive roles of management, and he is a seasoned practitioner in investigations, auditing, program development, and organized retail crime investigations.
About Greg...
Carlo van den Berg
Managing Director, HS Brands Europe
Carlo has been in the experience business for over 25 years. With a broad knowledge of marketing, sales and operations and experience in leisure parks, catering, theatre and casino business, he is your business partner in Europe to set up your customer journey, service blue print and the best result driven research for your company. With a bachelor degree in Hotel Administration at the renowned Hotelschool The Hague, he is your hospitality guy to go to.
About Carlo…
Chommanee Suthinak
Managing Director, HS Brands Thailand
Claudia Brea
Managing Director, LatAm & Caribbean
Claudia comes from the hospitality industry where she worked in Human Resources for many years specializing in training, recruiting and quality procedures. She has designed, managed, and executed different customer experience and loyalty programs for hotels, restaurants, and entertainment companies. In 2011, she joined the HS Brands team as Vice President of Operations Latin America & Caribbean, and since then, she has overseen many multinational projects in Retail, Hospitality, Oil & Gas/C-Stores, Automotive, among others. In her role she is responsible for all operations, sales, and strategic direction for all HS Brands business in the region.
About Claudia…
Khalil Abou Ghazaleh
Managing Director, Middle East & Africa
Khalil acquired a solid experience in hospitality, food & beverage, and retail Industries with well reputable brands. He was exposed to extensive start-up experience that developed his business understanding in defining business leads. In 2013, Khalil joined HS Brands to establish local presence in the Middle East. Since then, he has overseen many multinational projects in Retail, Food and Beverage, and Automotive sectors.
About Khalil…
Sanjeev Shenoy
Managing Director, HS Brands Asia
Sanjeev Shenoy has 15+ years’ experience in mystery shopping and customer experience and has helped several global brands design and manage programs across Asia. As a post-graduate in Management, he has worked in Marketing & Operations across retail and food and beverage. As a believer in the beginners’ mindset, Sanjeev seeks to bring in innovation in the mystery shopping industry through technology and best practices from other industries.
About Sanjeev...
Steven DiPietro
Managing Director, HS Brands Australasia
Steven Di Pietro has been a founder and owner in the Mystery Shopping industry for 20 years. Steven came from the Banking industry having worked in retail banking and merchant banking at Macquarie Bank in Australia. In the Mystery Shopping industry, he is actively involved in the Mystery Shopping Professionals Association where he served as a Director and President of the Asia Pacific chapter of the Association. Steven continues to educate other Mystery Shopping companies around the world on Best Practices. He remains as enthusiastic as ever to help companies be sure they are executing their strategy. Steven focuses his attention on the difference between strategy and execution, that is, why organisations don’t do what they intended to do.
About Steven...

美國。

澳大利亞與太平洋亞洲

歐洲

印度與亞洲

拉丁美洲和加勒比。

中東

泰國。

品牌體驗。


解讀公司的整體品牌體驗始於衡量特定基於行為的績效指標,如客戶體驗、客戶服務和合規性。 但是,收集數據並將它們放在電子錶格中並不足以對品牌體驗產生積極影響。 只有當數據經過全面分析和上下文分析,以便能夠用作提出導致戰略決策正確問題的基礎時,數據才變得重要。

數據上下文。

20 多年來,HS Brands 一直擁有將上下文放在數據中的經驗,可説明您為品牌做出更好、更明智的決策。 覆蓋全球 140 多個國家/地區,設有 12 個辦事處,配備超過 100 萬情報人員,我們可以在地面快速部署靴子,以實際測試您的品牌體驗。

薩西。

20 多年前,我們發明的 SASSIE 現已成為神秘購物行業數據收集和報告行業標準。 通過這一經驗,我們的團隊能夠親眼目睹上下文數據對戰略決策的影響。 基於這些知識,我們創建了 HS 品牌,以便為客戶提供最完整的品牌數據視圖,從而獲得全面的解決方案。

這是通過我們的品牌確定性模型完成的。

我們是唯一一家神秘購物公司,在一把傘下處理您的全球所有地點、損失預防和神秘購物。 我們積極主動的品牌確定性流程結合了這些數據集,提供即時、內部和品牌視圖,告訴您哪裡存在風險和改進機會,並允許您做出更明智的戰略決策來推廣您的品牌。