Graton Dealer Wins Best in America at G2E
Best Dealer in America: Graton’s Big Win At HS Brands Global, we’re proud to celebrate our partners’ success — especially when their dedication to exceptional service earns national recognition. This month, Graton Resort & Casino in Sonoma County made headlines when one of its own, Elleonor Hoffman, was named the Best Dealer in America at […]
HS Brands Unveils AI-Powered Evolution of Mystery Shopping and Brand Auditing
HS Brands Becomes the First Mystery Shopping Company to Launch Next-Generation AI Enhancements Boston, MA — October 23, 2025 — HS Brands Global, a global leader in mystery shopping, loss prevention, and data collection solutions, proudly announces the launch of groundbreaking artificial intelligence (AI) enhancements that redefine the future of customer experience measurement. These advancements […]
AWS Highlights HS Brands Global as a Pioneer in Amazon Q Business Adoption
HS Brands Global Showcased by AWS for Innovative Use of Amazon Q Business We’re proud to share that HS Brands Global and our CEO, Tommy Mills, were recently featured on CIO.com as part of an Amazon Web Services (AWS) showcase highlighting innovation in enterprise AI. The article details how our collaboration with Ironside and use […]
Enhancing Guest Experience: Your Ultimate Key to Building Trust and Reputation
In today’s competitive landscape, guest experience is no longer a nice-to-have – it’s the cornerstone of a successful business. From retail stores and restaurants to casinos and hotels, ensuring an exceptional and consistent guest experience can set your brand apart, build trust, and protect your reputation. The Power of a Trusted and Unbiased Perspective While […]
The ROI of Mystery Shopping: Data and Success Stories
In a highly competitive market, businesses need every advantage to enhance customer experiences, ensure brand consistency, and increase operational efficiency. Mystery shopping has emerged as a powerful tool to meet these goals. But does it really provide a return on investment (ROI)? Let’s explore the undeniable value of mystery shopping through compelling data and success […]
Optimizing Customer Experience with Mystery Shopping Services for Quick Service Restaurants in the USA
In the fiercely competitive world of quick service restaurants (QSRs), delivering exceptional customer experiences is the key to retaining loyal customers and standing out in the crowded market. For brands like Sbarro and Freddy’s Frozen Custard & Steakburgers, ensuring consistency in service and brand standards is crucial for their success. That’s where Mystery Shopping Services […]
Uncovering the Power of Loss Prevention in Mystery Shopping
In today’s competitive retail landscape, loss prevention has become a critical focus for businesses looking to safeguard their assets, reduce shrinkage, and ensure smooth operations. Through a combination of Mystery Shopping and comprehensive Loss Prevention programs, businesses can achieve a safer, more secure environment while boosting profitability. Let’s dive into the key strategies that can […]
The Dos and Don’ts of Mystery Shopping: Your Guide to Success
Mystery shopping is a powerful tool for businesses to assess their customer experience, compliance, and operational standards. However, to get the most out of a mystery shopping program, it’s essential to follow best practices and avoid common pitfalls. Whether you’re a business launching a mystery shopping program or an experienced mystery shopper, understanding the dos […]
Enhancing Customer Experience and Brand Compliance with Mystery Shopping
Enhancing Customer Experience and Brand Compliance with Mystery Shopping In today’s highly competitive market, companies in industries like restaurants, retail, hotels, and casinos must go beyond providing great products—they need to deliver exceptional customer service, maintain brand compliance, and regularly audit their processes. Mystery Shopping services are a vital part of achieving these goals, offering […]
How Brand Standards Reduce Losses
An old saying (and honestly, I may have made it up) states that Good Loss Prevention is simply Good Operations. Therefore, if we have the correct brand standards and adhere to them, we will have fewer losses. The reason is simple. Most intentional and unintentional losses are the result of two things: Opportunity and Behavior. […]