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HS Brands – Global Perspectives

3 Ways to Ensure Continued ROI on Your Audit Efforts

An audit with a clear purpose, asks the right questions, and applies the proper weighting, is an audit with meaning and value. These audit types provide helpful and actionable information...

3 Ways to Create an Audit with ROI

You want your audit to have importance to and impact on the company. It takes effort and resources to audit stores, but that work is meaningless if the end product...

3 Ways to Know Why Your Audits Have No ROI

In a previous article, I wrote about the 3 Ways to Know Your Audits Have Zero ROI. In this article, we're discussing the 3 Ways to Know Why Your Audits...

3 Ways to Know Your Audits Have Zero ROI

In business, we measure everything. In our stores, we call it auditing. In theory, these audits are intended to provide both a barometer for performance and a road map toward...

Customer Complaints Provide Valuable Insight

Customer complaints are often seen as a hassle, but they provide valuable insight into aspects of your brand that could use some improvement. Many brands might mistake customers' silence to...

3 Things That Customer Experience Demonstrates About Your Brand

One of the most critical aspects from your customers' point of view is excellent customer service when it comes to your brand. Their satisfaction is your top priority. However, it...

Are Your Mystery Shop Questions Doing Too Much Work?

When coming up with your mystery shopping questions, you will need to be careful not to fall into what is known as question stacking. Question stacking is when a single...

Do You Have A Customer Service Problem or An Operations Problem?

If you’ve suddenly noticed an influx of customer complaints or low customer satisfaction scores your brand may have received from polling methods, you may be wondering what caused this unsettling...

The 10 Most Important Mystery Shop Questions to Ask

As you may (or may not) know, HS Brands Global offers a phenomenal service for brands who want more information about their brand experience. This service, known as Mystery Shopping,...

Why an Action Plan Is Essential to Operational Improvement

There is no such thing as a perfectly run company. There will always be ways in which your business can improve. However, sometimes it’s difficult to know what areas you...

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