Insights

You want your audit to have importance to and impact on the company. It takes effort and resources to audit stores, but that work is meaningless if the end product...

In a previous article, I wrote about the 3 Ways to Know Your Audits Have Zero ROI. In this article, we're discussing the 3 Ways to Know Why Your Audits...

In business, we measure everything. In our stores, we call it auditing. In theory, these audits are intended to provide both a barometer for performance and a road map toward...

In a world of digital reviews, people are always saying something about practically everything. Just as in person interactions, some people are definitely louder than others. Raving fans leave 5-star...

Customer complaints are often seen as a hassle, but they provide valuable insight into aspects of your brand that could use some improvement. Many brands might mistake customers' silence to...

Have you ever been in a store and thought that the associates were especially helpful, and the service was superb? Or that every time you interacted with a specific brand,...

One of the most critical aspects from your customers' point of view is excellent customer service when it comes to your brand. Their satisfaction is your top priority. However, it...

When coming up with your mystery shopping questions, you will need to be careful not to fall into what is known as question stacking. Question stacking is when a single...

If you’ve suddenly noticed an influx of customer complaints or low customer satisfaction scores your brand may have received from polling methods, you may be wondering what caused this unsettling...

As you may (or may not) know, HS Brands Global offers a phenomenal service for brands who want more information about their brand experience. This service, known as Mystery Shopping,...