Insights

One of the most critical aspects from your customers' point of view is excellent customer service when it comes to your brand. Their satisfaction is your top priority. However, it...

When coming up with your mystery shopping questions, you will need to be careful not to fall into what is known as question stacking. Question stacking is when a single...

If you’ve suddenly noticed an influx of customer complaints or low customer satisfaction scores your brand may have received from polling methods, you may be wondering what caused this unsettling...

As you may (or may not) know, HS Brands Global offers a phenomenal service for brands who want more information about their brand experience. This service, known as Mystery Shopping,...

There is no such thing as a perfectly run company. There will always be ways in which your business can improve. However, sometimes it’s difficult to know what areas you...

Companies spend significant time, money, and resources developing, testing, and implementing policies, processes, and practices that represent the most efficient manner of conducting business and help safeguard against errors. In...

What is Employee Behavior and How Does it Affect a Company’s Overall Performance? The way employees act toward particular situations or circumstances in the workplace is commonly referred to as...

What is Customer Experience (CX) and Why is it So Important? There are several definitions of the term "customer experience," and most of them are very similar. It is essentially...

With all the news about Amazon, Wal-Mart, and the other retail giants competing to win the online shopping war, you may believe that the smaller, traditional brick-and-mortar retailers have no...

As brands expand globally, the number of ways customers experience your brand dramatically increases. As a result, it’s often challenging to deliver consistent, personalized customer experiences that adapt to your...