نموذج يقين العلامة التجارية

يتيح لك نموذج يقين علامتنا التجارية النظر إلى ما وراء ظاهر المشكلة من أجل تعميق القضايا الأساسية واتخاذ قرارات أكثر استراتيجية لعلامتك التجارية. ويتم ذلك من خلال عملية قمنا بتطويرها بناء على سنوات من الخبرة، والعمليات الصلبة، والنهج الاستشاري الفريد لفريقنا.

دراسه

وتبدأ العملية أولاً بدراسة جميع الجوانب المحتملة للمشكلة من أجل إيجاد الحلول الصحيحة واستهدافها. هذه الخطوة الأولى في العملية أمر بالغ الأهمية لأن هذا هو المكان الذي يتحالف فيه فريقنا معك لفهم أهدافك وغاياتك تمامًا للتأكد من ذاهبون نحو نفس الاتجاه.

بناء وتجميع وتقرير

من هناك يقوم فريقنا ببناء القياسات الصحيحة الضرورية للحصول على الذكاء اللازم للاكتشاف الذي يتبعه وضع الموارد في الميدان لإجراء تقييم موضوعي للتحليل ثم نقوم بتجميع المعلومات من خلال برنامج يستخدمه عملاؤنا لاتخاذ قرارات مستنيرة تؤدي إلى إجراءات مدفوعة بالنتيجة.

اتساع نطاق الخدمات

اتساع نطاق الخدمات التي نقدمها والتي تشمل التسوق الغامض، ومنع الخسارة، وعملية اليقين، والاتساق القياسي للعلامة التجارية، وإدارة تجربة العملاء يسمح لنا بتلبية احتياجات العديد من العملاء في مختلف الصناعات لمساعدتهم على تحقيق أهدافهم المحددة

تعرف على فريقنا العالمي

مع مكاتب متعددة في جميع أنحاء العالم، تغطي 140 دولة، HS Brands تستحوذ على حضور دولي قوي من خلال تقديم الموارد البشرية التي يتم تدريبها بأعلى المعايير وفهمها أيضًا للعمليات الفريدة والثقافة في مناطق محددة في جميع أنحاء العالم. تم بناء فريقنا وتغطيتنا في جميع أنحاء العالم على قاعدة بيانات قوية تضم أكثر من 750,000 متسوق، وهو عدد نلتزم بتزايده مع استمرارنا في خدمة المزيد من الشركاء في جميع أنحاء العالم.

الريادة العالمية

Tommy Mills
Founder & CEO
Tom Mills has been a leader in the Mystery Shop and Customer Experience Industry for over twenty-five years. In 2005, he formed what is now HS Brands Global, taking a national services company to operations in twelve countries. As the founding member of the Mystery Shopping Providers Association, Mr. Mills was inducted into the MSPA Hall of Fame in 2005. He created the mystery shopping industries’ first web-based software platform, SASSIE. In 2004 he acquired a Private Investigators License in Nevada and became the first mystery shopping company in the US that could legally mystery shop in all 50 States.
About Tommy…
Sheila Rivera
Financial Controller
Sheila Rivera brings over twenty-three years of financial management and accounting experience to HS Brands. With a diverse industry background in senior executive positions, Sheila has a proven track-record of optimizing financial controls, building streamlined accounting systems, driving strategic revenue growth, scaling businesses, and integrations. Sheila has worked on mergers and acquisitions, managing investor relations, strategic business planning, internal auditing, and building standard operating procedures.
About Sheila...
Michael Mills
Vice President, Sales
Michael is the global vice president of sales for HS Brands International. He oversees all North American sales while coordinating the global sales efforts between HS Brands 13 global offices. Michael currently resides in Las Vegas as he is the worlds foremost expert in Casino Hospitality Mystery Shopping and innovative data collection solutions. He spent 4 years in the UK while building HS Brands London office which has subsequently become the HS Brands International hub for global projects. In this role he designed complex programs that involved mystery shopping restaurants, retailers, and casino hospitality companies in over 100 countries.
About Michael...
Tanya Petronelli
Director, Business Administration
Tanya Petronelli has over 10 years of experience in the entertainment and hospitality industry. Specializing in the development of training, policies, and customer experience improvement, her expertise developed working for MGM Resorts International as Manager of Guest Experience for Mirage, Las Vegas. Ms. Petronelli also develops employee engagement and retention programs for our team members.
About Tanya…
Damian Ferrari
Director, International Operations
Damian Ferrari has twenty years’ experience working in various positions of international operations in the service sector. His experiences include global operations, merchandise planning, and purchasing for major brands and retailers including Yves St Laurent, Guess, Marks & Spencer, Groupon and TM Lewin. Mr. Ferrari specializes in the development of disciplines, structures and processes for effective business operations across different countries, continents, and business cultures. Today, he uses his experience and skill sets in the oversight of worldwide operations for HS Brands Global.
About Damian…
Miguel Nodarse
Director, North American Operations
Miguel brings over twenty-five years of hospitality experience to HS Brands. With a diverse hospitality background working in some of Las Vegas’ most recognized resorts, Miguel has a proven track-record of operational growth, cultural development, enforcing standards and maximizing profits. Miguel has led teams of over 100 members with some of the highest team member satisfaction scores in guest service, all while managing and building great client relationships.
About Miguel…
Greg Keeley
Director, Loss Prevention
Greg Keeley has over twenty-seven years’ experience in loss prevention and compliance. Mr. Keeley holds a degree in sociology and criminal justice and brings a background of diverse retail experience. Greg’s long career includes progressive roles of management, and he is a seasoned practitioner in investigations, auditing, program development, and organized retail crime investigations.
About Greg...
Carlo van den Berg
Managing Director, HS Brands Europe
Carlo has been in the experience business for over 25 years. With a broad knowledge of marketing, sales and operations and experience in leisure parks, catering, theatre and casino business, he is your business partner in Europe to set up your customer journey, service blue print and the best result driven research for your company. With a bachelor degree in Hotel Administration at the renowned Hotelschool The Hague, he is your hospitality guy to go to.
About Carlo…
Chommanee Suthinak
Managing Director, HS Brands Thailand
Claudia Brea
Managing Director, LatAm & Caribbean
Claudia comes from the hospitality industry where she worked in Human Resources for many years specializing in training, recruiting and quality procedures. She has designed, managed, and executed different customer experience and loyalty programs for hotels, restaurants, and entertainment companies. In 2011, she joined the HS Brands team as Vice President of Operations Latin America & Caribbean, and since then, she has overseen many multinational projects in Retail, Hospitality, Oil & Gas/C-Stores, Automotive, among others. In her role she is responsible for all operations, sales, and strategic direction for all HS Brands business in the region.
About Claudia…
Khalil Abou Ghazaleh
Managing Director, Middle East & Africa
Khalil acquired a solid experience in hospitality, food & beverage, and retail Industries with well reputable brands. He was exposed to extensive start-up experience that developed his business understanding in defining business leads. In 2013, Khalil joined HS Brands to establish local presence in the Middle East. Since then, he has overseen many multinational projects in Retail, Food and Beverage, and Automotive sectors.
About Khalil…
Sanjeev Shenoy
Managing Director, HS Brands Asia
Sanjeev Shenoy has 15+ years’ experience in mystery shopping and customer experience and has helped several global brands design and manage programs across Asia. As a post-graduate in Management, he has worked in Marketing & Operations across retail and food and beverage. As a believer in the beginners’ mindset, Sanjeev seeks to bring in innovation in the mystery shopping industry through technology and best practices from other industries.
About Sanjeev...
Steven DiPietro
Managing Director, HS Brands Australasia
Steven Di Pietro has been a founder and owner in the Mystery Shopping industry for 20 years. Steven came from the Banking industry having worked in retail banking and merchant banking at Macquarie Bank in Australia. In the Mystery Shopping industry, he is actively involved in the Mystery Shopping Professionals Association where he served as a Director and President of the Asia Pacific chapter of the Association. Steven continues to educate other Mystery Shopping companies around the world on Best Practices. He remains as enthusiastic as ever to help companies be sure they are executing their strategy. Steven focuses his attention on the difference between strategy and execution, that is, why organisations don’t do what they intended to do.
About Steven...

الولايات المتحدة الأمريكية

أستراليا والمحيط الهادئ آسيا

أوروبا

الهند وآسيا

أمريكا اللاتينية ومنطقة البحر الكاريبي

الشرق الأوسط

تايلاند

تجربة العلامة التجارية


يبدأ فك شفرة تجربة العلامة التجارية الشاملة للشركة بقياس الاداء المحدد بناءا على اداء المعايير مثل خبرة العملاء، خدمة العملاء و الامتثال. ومع ذلك، فإن جمع البيانات ووضعها في جدول بيانات لا يكفي للتأثير بشكل إيجابي على تجربة العلامة التجارية. ولا تصبح البيانات ذات أهمية إلا إذا تم تحليلها بدقة ووضعها في سياقها بحيث يمكن استخدامها كأساس لطرح الأسئلة الصحيحة التي تؤدي إلى اتخاذ قرارات استراتيجية.

سياق لبياناتك

لأكثر من 20 عامًا، كانت لدى HS Brands خبرة في وضع سياق لبياناتك لمساعدتك على اتخاذ قرارات أفضل وأكثر استنارة لعلامتك التجارية. بتغطينا لاكثر من 140 دولة مع 12 مكتبا مجهزا في جميع انحاء العالم مع اكثر من مليون عميل، نستطيع ان ننشر الارضية اللازمة من اجل اختبار العلامة التجارية الخاصة بك.

ساسي

ابتكارتنا ل “ساسي” منذ أكثر من 20 عاما هو الان معيار لجمع البيانات والتقارير في مجال التسوق السري. وقد أتاحت هذه التجربة لفريقنا أن يشهد بشكل مباشر تأثير البيانات السياقية على القرارات الاستراتيجية. مع هذه المعرفة ، أنشأناBrands HS من أجل التقديم لعملائنا عرض كامل لبيانات العلامة التجارية والتي تؤدي إلى حلول شاملة.

ويتم ذلك من خلال نموذج اليقين للعلامة التجارية