ブランドの確実性モデル

当社のブランド確実性モデルを使用すると、コアの問題を深く掘り下げ、ブランドに対してより戦略的な意思決定を行うために、問題の表面を超えて見ることができます。 これは、長年の経験、確固たるプロセス、およびチーム独自のコンサルティングアプローチに基づいて開発されたプロセスを通じて行われます。

調べる

このプロセスは、まず問題の潜在的な側面をすべて調べて、正しい解決策を作成してターゲットにすることです。 このプロセスの最初のステップは、チームが皆さんと一致して目標と目標を十分に理解し、同じ方向に向かうことを保証するため、非常に重要です。

ビルド、コンパイル、レポート

そこから私たちのチームは、発見に必要なインテリジェンスを得るために不可欠な適切な測定を構築し、その後、分析のための客観的な評価を行うために現場にリソースを配置します。 その後、ソフトウェアを通じて収集されたインテリジェンスをコンパイルして報告し、クライアントが使用して、結果主導のアクションにつながる十分な情報に基づいた意思決定を行います。

幅広いサービス

ミステリーショッピング、損失防止、プロセス確実性、ブランドスタンダードの一貫性、カスタマーエクスペリエンス管理など、当社が提供する幅広いサービスにより、さまざまな業界の多数のクライアントに対応して特定の目標を達成することができます。

グローバルチームに会う

140カ国をカバーする世界中に複数のオフィスを持つHS Brandsは、最高水準のトレーニングを受けた人材を提供し、世界中の特定の地域のユニークな事業と文化を理解することで、国際的に強力なプレゼンスを提供します。 私たちのチームと世界的なカバレッジは、750,000人以上の買い物客の強力なデータベースに基づいて構築されており、世界中でより多くのパートナーにサービスを提供し続けるにつれて、私たちは成長に取り組んでいます。

グローバルリーダーシップ

Tommy Mills
Founder & CEO
Tom Mills has been a leader in the Mystery Shop and Customer Experience Industry for over twenty-five years. In 2005, he formed what is now HS Brands Global, taking a national services company to operations in twelve countries. As the founding member of the Mystery Shopping Providers Association, Mr. Mills was inducted into the MSPA Hall of Fame in 2005. He created the mystery shopping industries’ first web-based software platform, SASSIE. In 2004 he acquired a Private Investigators License in Nevada and became the first mystery shopping company in the US that could legally mystery shop in all 50 States.
About Tommy…
Sheila Rivera
Financial Controller
Sheila Rivera brings over twenty-three years of financial management and accounting experience to HS Brands. With a diverse industry background in senior executive positions, Sheila has a proven track-record of optimizing financial controls, building streamlined accounting systems, driving strategic revenue growth, scaling businesses, and integrations. Sheila has worked on mergers and acquisitions, managing investor relations, strategic business planning, internal auditing, and building standard operating procedures.
About Sheila...
Michael Mills
Vice President, Sales
Michael is the global vice president of sales for HS Brands International. He oversees all North American sales while coordinating the global sales efforts between HS Brands 13 global offices. Michael currently resides in Las Vegas as he is the worlds foremost expert in Casino Hospitality Mystery Shopping and innovative data collection solutions. He spent 4 years in the UK while building HS Brands London office which has subsequently become the HS Brands International hub for global projects. In this role he designed complex programs that involved mystery shopping restaurants, retailers, and casino hospitality companies in over 100 countries.
About Michael...
Tanya Petronelli
Director, Business Administration
Tanya Petronelli has over 10 years of experience in the entertainment and hospitality industry. Specializing in the development of training, policies, and customer experience improvement, her expertise developed working for MGM Resorts International as Manager of Guest Experience for Mirage, Las Vegas. Ms. Petronelli also develops employee engagement and retention programs for our team members.
About Tanya…
Damian Ferrari
Director, International Operations
Damian Ferrari has twenty years’ experience working in various positions of international operations in the service sector. His experiences include global operations, merchandise planning, and purchasing for major brands and retailers including Yves St Laurent, Guess, Marks & Spencer, Groupon and TM Lewin. Mr. Ferrari specializes in the development of disciplines, structures and processes for effective business operations across different countries, continents, and business cultures. Today, he uses his experience and skill sets in the oversight of worldwide operations for HS Brands Global.
About Damian…
Miguel Nodarse
Director, North American Operations
Miguel brings over twenty-five years of hospitality experience to HS Brands. With a diverse hospitality background working in some of Las Vegas’ most recognized resorts, Miguel has a proven track-record of operational growth, cultural development, enforcing standards and maximizing profits. Miguel has led teams of over 100 members with some of the highest team member satisfaction scores in guest service, all while managing and building great client relationships.
About Miguel…
Greg Keeley
Director, Loss Prevention
Greg Keeley has over twenty-seven years’ experience in loss prevention and compliance. Mr. Keeley holds a degree in sociology and criminal justice and brings a background of diverse retail experience. Greg’s long career includes progressive roles of management, and he is a seasoned practitioner in investigations, auditing, program development, and organized retail crime investigations.
About Greg...
Carlo van den Berg
Managing Director, HS Brands Europe
Carlo has been in the experience business for over 25 years. With a broad knowledge of marketing, sales and operations and experience in leisure parks, catering, theatre and casino business, he is your business partner in Europe to set up your customer journey, service blue print and the best result driven research for your company. With a bachelor degree in Hotel Administration at the renowned Hotelschool The Hague, he is your hospitality guy to go to.
About Carlo…
Chommanee Suthinak
Managing Director, HS Brands Thailand
Claudia Brea
Managing Director, LatAm & Caribbean
Claudia comes from the hospitality industry where she worked in Human Resources for many years specializing in training, recruiting and quality procedures. She has designed, managed, and executed different customer experience and loyalty programs for hotels, restaurants, and entertainment companies. In 2011, she joined the HS Brands team as Vice President of Operations Latin America & Caribbean, and since then, she has overseen many multinational projects in Retail, Hospitality, Oil & Gas/C-Stores, Automotive, among others. In her role she is responsible for all operations, sales, and strategic direction for all HS Brands business in the region.
About Claudia…
Khalil Abou Ghazaleh
Managing Director, Middle East & Africa
Khalil acquired a solid experience in hospitality, food & beverage, and retail Industries with well reputable brands. He was exposed to extensive start-up experience that developed his business understanding in defining business leads. In 2013, Khalil joined HS Brands to establish local presence in the Middle East. Since then, he has overseen many multinational projects in Retail, Food and Beverage, and Automotive sectors.
About Khalil…
Sanjeev Shenoy
Managing Director, HS Brands Asia
Sanjeev Shenoy has 15+ years’ experience in mystery shopping and customer experience and has helped several global brands design and manage programs across Asia. As a post-graduate in Management, he has worked in Marketing & Operations across retail and food and beverage. As a believer in the beginners’ mindset, Sanjeev seeks to bring in innovation in the mystery shopping industry through technology and best practices from other industries.
About Sanjeev...
Steven DiPietro
Managing Director, HS Brands Australasia
Steven Di Pietro has been a founder and owner in the Mystery Shopping industry for 20 years. Steven came from the Banking industry having worked in retail banking and merchant banking at Macquarie Bank in Australia. In the Mystery Shopping industry, he is actively involved in the Mystery Shopping Professionals Association where he served as a Director and President of the Asia Pacific chapter of the Association. Steven continues to educate other Mystery Shopping companies around the world on Best Practices. He remains as enthusiastic as ever to help companies be sure they are executing their strategy. Steven focuses his attention on the difference between strategy and execution, that is, why organisations don’t do what they intended to do.
About Steven...

米国

オーストラリア・太平洋アジア

ヨーロッパ

インドとアジア

ラテンアメリカとカリブ海諸国

中東

タイ

ブランドエクスペリエンス


企業の全体的なブランドエクスペリエンスの解読は、顧客体験、カスタマー サービス、コンプライアンスなどの特定の行動ベースのパフォーマンス指標の測定から始まります。 ただし、データを収集してスプレッドシートに配置するだけでは、ブランドエクスペリエンスにプラスの影響を与えるわけではありません。 データは、戦略的意思決定につながる正しい質問をする基盤として使用できるように、徹底的に分析され、文脈化された場合にのみ重要になります。

データへのコンテキスト

HS Brands は、20 年以上にわたり、ブランドに関する情報に基づいたより良い意思決定を行うために、データにコンテキストを置く経験を持っています。 世界中に12のオフィスを持つ140カ国以上をカバーし、100万人以上の諜報機関を装備し、私たちは迅速にあなたのブランド体験の実際のテストを提供するために地面にブーツを展開することができます。

サッシー

20年以上前のSASSIEの発明は、現在、ミステリーショッピング業界におけるデータ収集と報告の業界標準となっています。 この経験により、当社のチームは、コンテキスト化されたデータが戦略的意思決定に与える影響を直接目の当たりにすることができました。 この知識を念頭に置いて、包括的なソリューションにつながるブランドデータの最も完全なビューをクライアントに提供するために、HSブランドを作成しました。

これはブランドの確実性モデルを通じて行われます。

私たちは、すべてのあなたのグローバルな場所、損失防止と1つの傘の下でミステリーショッピングを扱う唯一の謎のショッピング会社です。 当社の積極的なブランドの確実性プロセスは、これらのデータセットを組み合わせて、リスクと改善の機会がある場所を示すインスタント、内部、およびブランドのビューを提供し、ブランドを促進するためのよりスマートな戦略的意思決定を行うことができます。