HS Brands Global Showcased by AWS for Innovative Use of Amazon Q Business
We’re proud to share that HS Brands Global and our CEO, Tommy Mills, were recently featured on CIO.com as part of an Amazon Web Services (AWS) showcase highlighting innovation in enterprise AI. The article details how our collaboration with Ironside and use of Amazon Q Business is helping us save time, reduce costs, and improve accuracy across our global operations.
Under Tommy’s leadership, we continue to explore new ways to apply AI tools that empower our teams and clients. As a result, HS Brands delivers faster insights, higher-quality data, and a smarter path to operational excellence.
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At an AWS event in Boston, HS Brands Global was showcased as a leading example of how companies can use Amazon Q Business to transform their workflows. Guided by Founder and CEO Tommy Mills, HS Brands partnered with Ironside to develop an AI-powered proofreading solution that reduces costs by more than 85% and improves accuracy.
This project builds on Tommy’s long history of innovation in the mystery shopping industry. Years ago, he helped launch the Sassie platform, which became a global standard for service evaluations. Today, that same forward-thinking mindset drives HS Brands to apply AI in new and impactful ways.
With Amazon Q and AWS QuickSight, the company now provides its clients with powerful dashboards and real-time insights. These tools reduce manual work, speed up analysis, and help account managers focus on client relationships instead of data entry.
“AI is exploding everywhere, and like everyone, we’ve got to get involved,” said Mills. “This is going to be a major jump forward for us. It allows me to walk into a meeting and show clients that we’re operating at a different level—more accurate, faster, and more cost-effective.”
As AWS continues to evolve its AI ecosystem, HS Brands will keep exploring new applications of generative AI to create smarter, more efficient, and more accurate solutions for our clients worldwide.
Want to see how HS Brands can help your business leverage smarter insights?
