HS Brands – Professional Mystery Shopping Services

Mystery Shopping Company for Retail, Restaurants & Hospitality

HS Brands is a global mystery shopping company helping businesses measure customer experience, enforce brand standards, and improve operational performance across 175+ countries.

Trusted by Global Brands for 30+ Years

Mystery Shopping Companies Help You Improve

You don’t actually now how your locations perform day to day — Leaders rely on reports, surveys, or anecdotes, but lack real-world visibility into how service is delivered when no one’s watching.
Service quality is inconsistent and hard to diagnose — You know some teams excel while others struggle, but you can’t pinpoint where performance breaks down or why training isn’t sticking.
Customer experience issues are discovered too late — Most problems surface only after complaints, poor reviews, or churn, when loyalty is already damaged, and recovery costs more.
Mystery shop data sits unused or lacks clarity— You invest in mystery shopping, but the data is delayed and hard to translate into specific actions that frontline teams can actually execute.
Teams don’t know what to fix first— Without clear, prioritized insights, managers are left guessing, leading to slow improvement and repeated mistakes.

Why Choose HS Brands As A Mystery Shopping Company?

1M+ global mystery shoppers
Coverage in 175+ countries
Real-time analytics platform (SASSIE)
30+ years of industry experience
Trusted by major hospitality, retail & gaming brands

Get a Mystery Shopping Program Designed for Your Business

What Is Mystery Shopping?

A mystery shopping program is one of the most effective ways to measure real customer experience, not assumptions or internal reports. Mystery shopping companies deploy trained mystery shoppers to evaluate your business exactly as a customer would — revealing how employees perform, how policies are followed, and where brand standards break down.

HS Brands provides professional mystery shopping services that deliver accurate, objective data across in-store, digital, and omnichannel interactions. Every evaluation is designed to uncover what customers actually experience — so leadership teams can take action with confidence.

If you need clear insight into service quality, compliance, and brand execution, mystery shopping delivers answers you can trust.

Customer experience directly impacts revenue, loyalty, and brand reputation. When service standards slip, businesses often don’t see it until performance drops.

Mystery shopping services eliminate guesswork by exposing real-world performance issues before they become costly problems.

With a structured mystery shopping program, organizations can:

Identify service gaps and operational failures
Hold teams accountable with objective data
Improve customer satisfaction and retention
Reduce compliance and brand risk
Compare performance across locations or regions

Mystery shopping companies turn customer experiences (CX) into measurable, manageable business assets.

Who We Are

HS Brands Global is a leading Mystery Shopping Company offering Loss Prevention, and E-Forms Solutions operating worldwide.

We deliver innovative strategies that address complex business challenges and help companies protect and elevate their operations across industries including hospitality, food service, retail, automotive, and more.

With a network of over one million shoppers, auditors, and loss prevention professionals around the globe, we proudly partner with some of the world’s most recognized brands to ensure consistent performance and customer experience.

Casinos & Gaming Operations
Food & Beverage Chains
Financial Services
Healthcare & Regulated Industries
Franchise & Multi-Location Businesses

Our industry-specific expertise ensures each mystery shopping program reflects the real demands of your environment.

Industries Served

HS Brands supports organizations where customer experience, operational consistency, and compliance matter most.

We provide mystery shopping services for:

Retail & Specialty Brands
Hospitality, Hotels & Resorts
Casinos & Gaming Operations
Food & Beverage Chains
Financial Services
Healthcare & Regulated Industries
Franchise & Multi-Location Businesses

Our industry-specific expertise ensures each mystery shopping program reflects the real demands of your environment.

What Clients Say About Our Mystery Shopping Programs

Trusted by global brands across retail, hospitality, and gaming.

HS Brands has supported GNC for over 20 years, conducting compliance checks at more than 3,000 locations globally. Their work helps ensure we meet our standards, protect our brand, and provide operational insight to maintain consistent store performance across our network.

Since 2008, HS Brands International has been an essential partner in maintaining the standards behind America’s Best Cleaners’ CoutureCare© Specialist Certification. Their detailed retail mystery shops, home pickup and delivery audits, and internal audit tools provide the insight and accountability our global network of affiliates needs to deliver consistent, luxury-level service. HS Brands’ precision and professionalism help us ensure that “The best brands are cared for by the best hands.

For over 10 years, HS Brands has delivered high-quality mystery shops and robust inspection software for our portfolio of more than 800 global restaurants. They’re a valued, dependable partner who understands our brand.

1(800) 723-1150