SASSIE, is the brain child of our Founder and CEO, Tom Mill’s. Tom created SASSIE out of his frustration of dealing with tools that weren’t intended for mystery shopping operations to run his mystery shopping business.
As Tom searched for a adequate solution, he drew up a “blueprint” that included everything he could think of that would be a requirement of this application. The original SASSIE diagram Tom sketched still hangs in our office today:
Identifying what was needed in terms of functionality was the easy part. Finding developers to bring his vision to reality was more of a challenge. Tom met Tony Felos and John Hsu, of Surf Merchants, who suggested creating the system completely in web language, which would be easier to customize allowing Tom to be creative with his offerings.
SASSIE was released in 2001 with Tom’s vision and Tony and John’s technical expertise. HS Brands International used SASSIE exclusively until 2003 when Surf Merchants began offering the software to other mystery shopping providers.
Today, SASSIE is continually evolving based on client needs and our ever changing industry. SASSIE is one of the most popular mystery shopping software systems and is in use around the globe. Tom is still heavily involved in the development of our own unique version of the software, Sherlock, and is an industry expert on the program. For more information on Sherlock click here.