HS Brands International is the Leading Mystery Shopping, Loss Prevention & Compliance Measurement Solution Provider operating worldwide.

Today, HS Brands International counts some of the world’s most recognizable brands as clients.

HS Brands International provides innovative strategies to ensure comprehensive solutions to various business challenges. HS Brands International is the culmination of 15 years of change, growth and success. In late 2006, Thomas Mills Jr. and Michael Mershimer agreed upon a merger of Service Sleuth Mystery Shopping Services and The Mershimer Group, Inc., a leading Loss Prevention Consulting firm to create HS Brands International. We provide innovative strategies to ensure comprehensive solutions to current business challenges. We offer a multitude of data collection and loss prevention services, including:

  • Mystery Shopping
  • Loss Prevention
  • Business Standards Auditing
  • Integrity Shopping
  • Data Collection
  • and Franchise Royalty Assurance solutions


CEO Thomas Mills

Thomas Mills, CEO

Favorite Hobby: Fantasy Sports
Favorite Food: Chicken Soup
Favorite Sports Team: Green Bay Packers
Tommy and his wife Jill have twin daughters Summer and Riley. Tommy joined Howard Services in 1993, became a partner in 2000 and sole owner in 2005 of what is now HS Brands International. In 1999 Tommy was a founding member of the Mystery Shopping Providers Association and was inducted into the MSPA Hall of Fame in 2005.  He served as President in 2007. In 2000, Tommy created the mystery shopping industries’ first web based software platform, SASSIE. In 2004 he acquired a Private Investigators License in Nevada and became the first mystery shopping company in the US that could legally mystery shop in all 50 States. Since 2008 Tommy has been in charge of growing HS Brands globally, which he has done by adding to the Boston and Las Vegas offices with Buenos Aires, Nassau, Milan, London, Istanbul, Beirut, Bangalore, Delhi and Hong Kong. Tommy is a member of The Entrepreneurs Organization, is an avid golfer, billiards player, has visited 30+ countries and is a music and movies fanatic.
President Mike Mershimer

Michael Mershimer, President & COO

Favorite Hobby: Golf
Favorite Food: Italian
Favorite Sports Team: Six-Time Champion Pittsburgh Steelers
Mike has designed, managed, and consulted on Brand Protection & Loss Prevention solutions for global food service, franchise and retail brands including Baskin-Robbins, Arby’s, GNC, Dunkin’ Donuts, and many others. He is the President Elect of the Mystery Shopping Providers Association (MSPA-NA) and prior member of the National Restaurant Association’s Audit and Loss Prevention Executive Study Groups, and the Food Service Security Council, where he has served as past chairman and/or Board Member. Mike has appeared in Nations Restaurant News, QSR Magazine, NBC Nightly News, ABC News Online, and Money with Melissa Francis on the Fox Business Channel.
North America director HS Brands International

Kevin Crisafulli, Director of North American Operations

Favorite Hobby: Working in the yard
Favorite Food: Chick Fil-A
Favorite Sports Team: World Champions New England Patriots
Kevin joined HS Brands International in April of 2012 as the Director of Key Accounts and was tasked with working closely with our clients in 2014, he was promoted to Director of North American Operations, overseeing our Foxboro and Las Vegas offices. Prior to joining HS Brands International, Kevin held various positions in sales, marketing, analyst, and project management roles. He also has worked in a number of different industries including, software, manufacturing, and market research providing him a unique view of our operations.
global director of operations

Michael Miller, Global Director of Loss Prevention Operations

Favorite Hobby: Flying Cessna’s, Scuba Diving, Krav Maga, Aikido
Favorite Food: Smoked Wings
Favorite Sports Team: New England Patriots
Mike manages HS Brands’ Brand Protection & Loss Prevention business. He is a Licensed Private Investigator whose specialties include Internal Theft and Fraud Investigations, Royalty Assurance Services, Loss Prevention Outsourcing, Workplace Violence/Crisis Management, Mystery and Integrity Shopping, Organized Retail Crime Investigations, Interview/Interrogation, and Executive Protection. Mike is a member of the Association of Certified Fraud Examiners, ASIS International, The Loss Prevention foundation and the Restaurant Loss Prevention & Security Association. In 2009, he founded the Global Investigation Network. This network is comprised of senior level security, loss prevention and investigation professionals from around the world.
HS brands VP sales

Michael Mills, Vice President of Sales

Favorite Hobby: Guitar
Favorite Food: Lobster Mac and Cheese
Favorite Sports Team: Boston Red Sox
Michael is a graduate of University of Massachusetts. After university Michael cut his teeth in sales selling human capital management software for two industry leading providers. He then made the switch to the Brand Protection industry by managing HS Brands Hospitality accounts before transitioning into sales. Michael now oversees the global sales effort for HS Brands from the HS Brands Europe office in London.
HS brands international

Josh Rawson, Director of International Accounts

Location: Santiago, Chile
Favorite Hobby: Cooking for friends and family
Favorite Food: 3×3 Animal Style
Favorite Sports Team: Super Bowl 50 Champions Denver Broncos
Josh began his market research career after years of managing retail stores because he wanted to understand what made his customers tick. After switching careers and starting with a market research firm, he was trained in market research techniques, earning a Certificate of Marketing Research from the University of Georgia, and was allowed to apply his understand of retail environments across a host of practices, with Mystery Shopping quickly becoming his favorite. He has managed all aspects of Mystery Shopping project development and in-field execution, including project scoping, questionnaire writing, report editing, vendor management, and insight reporting for local, regional, and global projects.
HS brands IT director

Brenda Pelicano, Director of IT

Favorite Hobby: Online Shopping
Favorite Food: Chicken Oriental Salad
Favorite Sports Team: Boston Red Sox, New England Patriots
Brenda grew up in Rhode Island, where she graduated from college with an IT degree. Brenda has been married to her husband, Lou for 29 years. She joined HS Brands in 2001. In 2007 Brenda was offered a job as Director of West Coast Operations in Las Vegas so she moved her family West. A year later she became VP of West Coast Operations. In 2012 Brenda decided to go back to her roots of IT and now provides global IT support for HS Brands. Brenda is also a cancer survivor and has done years of volunteer work for the Leukemia and Lymphoma Society doing telethons, annual auctions, radio announcements and was a featured speaker at an Oncology nursing symposium.
HS Brands client success

Shaundra Wade, Client Success Manager

Favorite Hobby: Being a Mom
Favorite Food: Soul Food
Favorite Sports Team: Los Angeles Lakers
Shaundra understands in today’s customer service oriented society timely, friendly, and proactive service is sought to enhance future business growth. Customer loyalty is always impacted when you employ the right service professional to represent you when assisting your valued customers. Shaundra has over 15 years of experience and an array of diversified skill sets covering positions such as: Client Relations Management, Human Resource Management, Account Management, Technical Support Analyst, Sales Account Manager, and Project Management. Shaundra holds a Bachelor of Science degree and a Master of Business Administration (MBA) degree with a concentration in Human Resource Management from the University of Phoenix.
HS brands client success

Patty Bray, Client Success Manager

Favorite Hobby: Spending time with my husband, Jim, and my 4 daughters
Favorite Food: Chinese
Favorite Color: Purple
Patty has been in the mystery shop business for over 27 years. She was the 2nd person to receive the MSPA Gold Certification. This was achieved in 2002 as a reward for winning the “Super Service Sleuth Shopper of the Year: contest. Patty has appeared in The Sun Chronicle, The Providence Journal, Boston Herald, NBC Nightly News and Channel 7 News. She has been with HS Brands International for over 10 years and specializes in hospitality accounts including movie theaters, restaurants, bars, hotels, parking shops, and museums to name a few.

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