HS Brands International is the Leading Mystery Shopping, Loss Prevention & Compliance Measurement Solution Provider operating worldwide.

Today, HS Brands International counts some of the world’s most recognizable brands as clients.

HS Brands International provides innovative strategies to ensure comprehensive solutions to various business challenges. HS Brands International is the culmination of 15 years of change, growth and success. In late 2006, Thomas Mills Jr. and Michael Mershimer agreed upon a merger of Service Sleuth Mystery Shopping Services and The Mershimer Group, Inc., a leading Loss Prevention Consulting firm to create HS Brands International. We provide innovative strategies to ensure comprehensive solutions to current business challenges. We offer a multitude of data collection and loss prevention services, including:

  • Mystery Shopping
  • Loss Prevention
  • Business Standards Auditing
  • Integrity Shopping
  • Data Collection
  • and Franchise Royalty Assurance solutions

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Thomas Mills, CEO

Favorite Hobby: Fantasy Sports
Favorite Food: Chicken Soup
Favorite Sports Team: Green Bay Packers
Tommy and his wife Jill have twin daughters Summer and Riley. Tommy joined Howard Services in 1993, became a partner in 2000 and sole owner in 2005 of what is now HS Brands International. In 1999 Tommy was a founding member of the Mystery Shopping Providers Association and was inducted into the MSPA Hall of Fame in 2005.  He served as President in 2007. In 2000, Tommy created the mystery shopping industries’ first web based software platform, SASSIE. In 2004 he acquired a Private Investigators License in Nevada and became the first mystery shopping company in the US that could legally mystery shop in all 50 States. Since 2008 Tommy has been in charge of growing HS Brands globally, which he has done by adding to the Boston and Las Vegas offices with Buenos Aires, Nassau, Milan, London, Istanbul, Beirut, Bangalore, Delhi and Hong Kong. Tommy is a member of The Entrepreneurs Organization, is an avid golfer, billiards player, has visited 30+ countries and is a music and movies fanatic.
President Mike Mershimer

Michael Mershimer, President & COO

Favorite Hobby: Golf
Favorite Food: Italian
Favorite Sports Team: Six-Time Champion Pittsburgh Steelers
Mike has designed, managed, and consulted on Brand Protection & Loss Prevention solutions for global food service, franchise and retail brands including Baskin-Robbins, Arby’s, GNC, Dunkin’ Donuts, and many others. He is the President Elect of the Mystery Shopping Providers Association (MSPA-NA) and prior member of the National Restaurant Association’s Audit and Loss Prevention Executive Study Groups, and the Food Service Security Council, where he has served as past chairman and/or Board Member. Mike has appeared in Nations Restaurant News, QSR Magazine, NBC Nightly News, ABC News Online, and Money with Melissa Francis on the Fox Business Channel.
North America director HS Brands International

Kevin Crisafulli, Director of North American Operations

Favorite Hobby: Working in the yard
Favorite Food: Chick Fil-A
Favorite Sports Team: World Champions New England Patriots
Kevin joined HS Brands International in April of 2012 as the Director of Key Accounts and was tasked with working closely with our clients in 2014, he was promoted to Director of North American Operations, overseeing our Foxboro and Las Vegas offices. Prior to joining HS Brands International, Kevin held various positions in sales, marketing, analyst, and project management roles. He also has worked in a number of different industries including, software, manufacturing, and market research providing him a unique view of our operations.
Damian Ferrari

Damian Ferrari, Director Of International Operations

Favorite Hobby: Spending time with my kids
Favorite Food: Italian
Favorite Sports Team: Arsenal Football Club
Damian joined HS Brands in May 2017 and is responsible for client satisfaction and project execution outside of North America. With teams in seven global locations outside of the US, and mystery shops being performed in over 100 countries worldwide, Damian doesn’t have much time to refine his English accent into a more American one.
Based in our London office, and with a background in global operations and merchandising within retail, wholesale and e-commerce businesses, Damian aims to develop global best practise and improved synchronicity.
global director of operations

Michael Miller, Global Director of Loss Prevention Operations

Favorite Hobby: Flying Cessna’s, Scuba Diving, Krav Maga, Aikido
Favorite Food: Smoked Wings
Favorite Sports Team: New England Patriots
Mike manages HS Brands’ Brand Protection & Loss Prevention business. He is a Licensed Private Investigator whose specialties include Internal Theft and Fraud Investigations, Royalty Assurance Services, Loss Prevention Outsourcing, Workplace Violence/Crisis Management, Mystery and Integrity Shopping, Organized Retail Crime Investigations, Interview/Interrogation, and Executive Protection. Mike is a member of the Association of Certified Fraud Examiners, ASIS International, The Loss Prevention foundation and the Restaurant Loss Prevention & Security Association. In 2009, he founded the Global Investigation Network. This network is comprised of senior level security, loss prevention and investigation professionals from around the world.

Tanya Tolentino, Director of Gaming and Nightlife Operations

Favorite Hobby: Yoga
Favorite Food: Acai Bowls
Favorite Sports Team: New England Patriots
Tanya joined HS Brands International in April of 2017 as the Director of Gaming and Nightlife Operations. She was born and raised in the South Shore of Massachusetts, and moved to Las Vegas in 2005. Soon after her move, she began working in the fast paced, upscale hotel and casino industry on the famous Las Vegas Strip. She worked for MGM Resorts International, a global leader in hospitality and entertainment and has a proven record of excellence in devising and implementing training guides, as well as, policies and procedures to improve productivity and build consistency Tanya was most recently the Manager of Guest Experience at Mirage Las Vegas where she helped develop and roll out a variety of company-wide initiatives including a skill-based development training for their internal mystery shop program and a process improvement effort on trouble-shooting and upgrading Wi-Fi access. As a 10-year veteran in the hospitality industry, Tanya is well respected amongst her peers and has been a great addition to the HS Brands team.
In her free time, she loves to hike, read, paint, volunteer, and spend time with her friends and family.
HS brands VP sales

Michael Mills, Vice President of Sales

Favorite Hobby: Guitar
Favorite Food: Lobster Mac and Cheese
Favorite Sports Team: Boston Red Sox
Michael is a graduate of University of Massachusetts. After university Michael cut his teeth in sales selling human capital management software for two industry leading providers. He then made the switch to the Brand Protection industry by managing HS Brands Hospitality accounts before transitioning into sales. Michael now oversees the global sales effort for HS Brands from the HS Brands Europe office in London.
HS Brands client success

Shaundra Wade, Client Success Manager

Favorite Hobby: Being a Mom
Favorite Food: Soul Food
Favorite Sports Team: Los Angeles Lakers
Shaundra understands in today’s customer service oriented society timely, friendly, and proactive service is sought to enhance future business growth. Customer loyalty is always impacted when you employ the right service professional to represent you when assisting your valued customers. Shaundra has over 15 years of experience and an array of diversified skill sets covering positions such as: Client Relations Management, Human Resource Management, Account Management, Technical Support Analyst, Sales Account Manager, and Project Management. Shaundra holds a Bachelor of Science degree and a Master of Business Administration (MBA) degree with a concentration in Human Resource Management from the University of Phoenix.
HS brands client success

Patty Bray, Client Success Manager

Favorite Hobby: Spending time with my husband, Jim, and my 4 daughters
Favorite Food: Chinese
Favorite Color: Purple
Patty has been in the mystery shop business for over 27 years. She was the 2nd person to receive the MSPA Gold Certification. This was achieved in 2002 as a reward for winning the “Super Service Sleuth Shopper of the Year: contest. Patty has appeared in The Sun Chronicle, The Providence Journal, Boston Herald, NBC Nightly News and Channel 7 News. She has been with HS Brands International for over 10 years and specializes in hospitality accounts including movie theaters, restaurants, bars, hotels, parking shops, and museums to name a few.

Jessica Brumit Trippe, Client Success Manager

Favorite Hobby: Guitar and Karaoke
Favorite Food: Lebanese
Favorite Team: Atlanta Braves
Jessica Brumit Trippe is a career member of the mystery shopping industry coming up through the ranks from scheduler to project manager. She is a respected member of this close-knit industry in multiple states. Her clients have included several international luxury automotive companies, outlet malls, some of the best-known companies of the food industry as well as many other retail giants. She and her husband are Georgia natives and have two wonderful kids – 9-year- old son and 1-year- old daughter. Jessica enjoys playing music with friends as well as hiking and kayaking in the beautiful North Georgia mountains.

Cassi Craven Young, Global Editing Manager

Favorite Hobby: Surfing, Paddle-boarding, Skim-boarding
Favorite Food: Tacos
Favorite Sports Team: Utah State University Basketball (Go Aggies!)
Cassi Craven Young has worked as an editor in the mystery shopping business for over 15 years. She is a social and cultural historian, holding a B.A. in Modern European History from Utah State University and a dual M.A. from the University of Nevada, Las Vegas in Medieval European and Modern European History. Cassi spent her first years with HS Brands editing hospitality accounts before transitioning to the hospitality editing manager. Cassi now oversees all global editing. In her free time, she enjoys experiencing all the Bay Area has to offer with her husband and two kids. She is a National Parks enthusiast and is passionate about organic living.

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